Dating apps have become increasingly popular in recent years, especially among millennials and Gen Z users.
One of the most widely used dating apps is Tinder, which has generated over tens of millions of users globally since its launch.
While often thought of as a “hookup” app, surveys indicate that many users are looking for meaningful connections and relationships.
However, only a small percentage of matches actually result in dates or other meetups. The app is nearly evenly split between male and female users.
Geographically, Tinder is highly popular in urban areas in countries like the US, UK, Australia, and India.
As the dating space continues to evolve, Tinder has firmly established itself as a go-to choice for digitally connected singles looking for romance, relationships, or just casual fun.
Company Overview
- Launch date: Tinder was founded in September 2012.
- HQ: The company is headquartered in West Hollywood, California.
- Founders: Founded by Sean Rad, Jonathan Badeen & Justin Mateen.
- Business Type: Online Dating
- Industry: Online dating and social networking platforms.
Key Stats
- Tinder has over 75 million monthly active users worldwide (as of Q4 2021). It’s available in 190 countries and 40+ languages.
- Tinder sees over 2 billion swipes per day and facilitates over 1.5 million dates per week.
- The average Tinder user spends about 90 minutes per day on the app.
- Tinder offers paid subscriptions like Tinder Plus and Tinder Gold. As of 2019, Tinder had over 4.1 million paying subscribers.
- Tinder Profiles with bios get up to 70% more right swipes.
- The most popular time of day to use Tinder is at 9 p.m., with usage tending to peak between 8 p.m. and 10 p.m.
- Tinder users typically swipe right (like) on about 1 in 10-15 profiles.
- On average women swipe right on 12% of profiles and a man swipe right on 44% of the profiles.
Tinder Annual Revenue
Starting in 2015 with a revenue of $47 million, Tinder’s financial performance has soared consistently.
In 2016, their revenue more than tripled, reaching $169.70 million.
By 2018, Tinder crossed the $800 million mark, reporting a revenue of $805.60 million, doubling its earnings within just one year.
The upward trajectory continued as they reached $1.15 billion in 2019, signifying a substantial increase in their annual earnings.
In 2022, the app’s revenue climbed to $1.79 billion, indicating steady growth year after year.
Looking ahead to 2023, Tinder is estimated to generate approximately $1.95 billion in revenue, further solidifying its position as a major player in the online dating industry.
Tinder’s annual revenue from 2015 to 2023
| Year | Revenue (in mm) |
|---|---|
| 2015 | $47.30 |
| 2016 | $169.70 |
| 2017 | $403.60 |
| 2018 | $805.60 |
| 2019 | $1150.30 |
| 2020 | $1410.40 |
| 2021 | $1650.20 |
| 2022 | $1794.20 |
| 2023(Estimated) | $1952.20 |
Source: Company data
Tinder Subscribers
Over the past nine years, Tinder has witnessed substantial growth in its annual subscription base.
In 2015, Tinder started with a modest 0.32 million subscribers, but by 2023, it is estimated to have 12.5 million subscribers, showcasing a remarkable increase.
Notably, 2019 was a pivotal year for Tinder, as it doubled its subscribers from the previous year, reaching 7 million. This momentum continued into 2020 and 2021, with Tinder adding 8.24 million and 9.62 million subscribers, respectively.
The estimated figure for 2023, at 12.50 million subscribers, suggests that Tinder’s popularity and user base are showing no signs of slowing down.
Tinder annual subscribers 2015 to 2023 (mm)
| Year | Subscribers (in mm) |
|---|---|
| 2015 | 0.32 |
| 2016 | 1.11 |
| 2017 | 2.01 |
| 2018 | 3.74 |
| 2019 | 7 |
| 2020 | 8.24 |
| 2021 | 9.62 |
| 2022 | 10.91 |
| 2023(Estimated) | 12.54 |
Tinder User Penetration
Analyzing the data in the table, we observe significant differences in user penetration among various dating apps across age groups.
Among 18 to 24-year-olds, Tinder leads with 52% user penetration, making it the top choice for this demographic.
In the 25 to 34 age group, Tinder still holds a strong presence at 31%.
However, for users aged 35 and above, Tinder’s penetration drops to 6%, aligning with Bumble.
This data suggests that Tinder excels among younger users, while older demographics tend to favor other dating platforms like Match.com and eHarmony.
Tinder user penetration vs. other dating apps (%)
| App | 18 to 24 Years | 25 to 34 Years | 35+ Years |
|---|---|---|---|
| Tinder | 52% | 31% | 6% |
| Bumble | 34% | 28% | 6% |
| Match.com | 19% | 16% | 14% |
| eHarmony | 12% | 12% | 9% |
Source: Civic Science
Tinder Age Demographics
The age demographics of Tinder users provide valuable insights into the platform’s user base.
Notably, 55% of Tinder’s user base falls between the ages of 18 to 34, with 22% falling into the 18 to 24 age range and 33% in the 25 to 34 age category.
This showcases Tinder’s popularity among young adults and millennials, making it a prominent platform for individuals seeking dating and social connections in these age groups.
Furthermore, the data reveals a gradual decline in user participation as age increases, with 35 to 44-year-olds comprising 20% of the user base and individuals aged 55 and above constituting 10% of Tinder’s users.
This diminishing trend in user percentages with age suggests that Tinder may be less frequently utilized by older generations, with its primary appeal residing within the younger population segments.
Tinder age demographics:
| Age | Percentage of users |
|---|---|
| 18 to 24 Years | 22% |
| 25 to 34 Years | 33% |
| 35 to 44 Years | 20% |
| 45 to 54 Years | 12% |
| 55+ Years | 10% |
Source: Cast from Clay , SimilarWeb
Tinder Gender Demographics
Approximately 62% of Tinder users are male, while 37% are female.
Tinder Gender Demographics 2023
| Age | Percentage of users |
|---|---|
| Female | 37 |
| Male | 62 |
Source: SimilarWeb
Tinder Users By Income
The largest proportion of users falls into the income bracket of between $60,000 to $80,000, accounting for 26% of the total user population.
This suggests that a significant portion of Tinder’s user base is comprised of individuals with a moderate to upper-middle-class income.
Additionally, roughly 20% of users report earning more than $100,000 annually, reflecting a substantial presence of higher-income individuals on the platform.
In contrast, those earning less than $30,000 make up only 12% of the user base.
The data suggests that, while a sizeable portion of users falls within the middle-income brackets, Tinder also appeals to both lower and higher-income individuals.
Tinder household income demographics 2023
| Income | Percentage of users |
|---|---|
| Less that $30k | 12% |
| Between $30 to 60k | 15% |
| Between $60 to 80k | 26% |
| Between $80 to 100k | 20% |
| More than $100k+ | 20% |
Source: Cast from Clay
Tinder Users By Country
The United States leads the pack with a dominant traffic share of 10.06%, making it the largest user base.
Following closely behind is Brazil, contributing significantly with a substantial 9.15% share.
Poland and Spain also have substantial user bases, accounting for 6.84% and 5.66% of the traffic share, respectively.
Meanwhile, Germany rounds out the top five countries with a respectable 4.57% share.
It’s worth noting that these top five countries collectively represent approximately 36.28% of the total Tinder user base, demonstrating the app’s global appeal.
The remaining 63.72% of users are distributed across various other countries, highlighting Tinder’s widespread popularity worldwide.
| Country | Traffic Share |
|---|---|
| United States | 10.06% |
| Brazil | 9.15% |
| Poland | 6.84% |
| Spain | 5.66% |
| Germany | 4.57% |
| Others | 63.72% |
Tinder Marketing Channels
The highest traffic share of Tinder comes from direct sources, contributing 91%, while paid search contributes the lowest share at 0.01%.
| Marketing Channels | Traffic Share |
|---|---|
| Direct | 91.18% |
| Referrals | 1.80% |
| Organic Search | 5.63% |
| Paid Search | 0.01% |
| Others | 1.23% |
In the US dating app scene, Tinder takes the lead with a substantial 29% market share.
Bumble follows closely behind with 26.04%, while Hinge captures 18.75%.
Plenty of Fish secures 11.46%, and Grindr, OkCupid, and Match account for roughly 3%.
These stats show that Tinder and Bumble dominate the market, but there’s a diverse range of options available for those seeking love online.
Whether you’re into casual dating or meaningful connections, there’s an app for everyone.
Tinder US Market Share
| App Name | Market Share |
|---|---|
| Tinder | 29.17% |
| Bumble | 26.04% |
| Hinge | 18.75% |
| Plenty of Fish | 11.46% |
| Badoo | 5.21% |
| Grindr | 3.10% |
| Ok Cupid | 3.12% |
| Match | 3.13% |
Sources: AppMagic, AppFigures
