After hours of research and doing multiple surveys, we have curated the below facts and stats about the porn industry. From porn viewers demographics to how many people watch porn, you will find everything here.
Key Stats
- Approximately 6 out of 10 Americans have watched porn at least once in their lifetime.
- Over 1 in 4 respondents from the 2022 study watched porn in the past month.
- Men are 4 times more likely than women to have viewed porn in the last month.
- In a study, 91.5% of men and 60.2% of women reported using porn in the past month.
- Roughly 4% of all websites are dedicated to porn.
- Searches for “bromance” on Pornhub surged by 288% in 2021.
- Women are more inclined than men to read erotica.
- 60% of global porn sites (around 428 million pages across 4.2 million sites) are hosted in the U.S., with 66% of those in California.
- Among U.S. states, Wyoming residents spend the longest average time on Pornhub at 11 minutes and 3 seconds.
- “Hentai” was the most searched porn term in 2021.
- Lana Rhoades was the most searched pornstar on Pornhub in 2021, followed by Abella Danger.
- Approximately 70% of online adult content traffic is reported to occur between 9 a.m. and 5 p.m. (Springer)
Top Porn Website Stats
- The top 3 global porn sites are Pornhub, XVideos, and XNXX. Together, they accumulate over 5.81 billion visits each month and 134,491 visits every minute.
- Users typically spend an average of 18 minutes on these sites, as indicated by web traffic monitors.
- In 2018, a staggering 109,012,068,000 videos were viewed on Pornhub, which equates to over 14 videos for each person worldwide.
- On Pornhub alone, viewers consumed over 5,824,699,200 hours of content in 2018, summing up to approximately 665 centuries of material in a single year.
Porn Stats by Age Group
According to research done by the American Survey Center, About 6 out of every 10 Americans agree that they’ve seen adult content at least once in their lives.
Research indicates that a majority (58%) of Americans have viewed pornography at some point. Approximately 27% report doing so within the past month.
Men are more likely to view porn than women, with 44% of males stating they have viewed it recently, compared to just 11% of females.
When analyzed by age group, men in their 30s and 40s appear to be the most frequent viewers of pornography.
Around 57% of men in this demographic admit to viewing it within the past month, and 42% even within the past week.
By contrast, younger adult men (44%) and older men (26%) are less likely to report recent pornography consumption.
Over 80% of senior women aged 65+ indicate never having viewed pornography. However, less than half (44%) of young adult women say the same, signaling a considerable shift in viewership patterns between generations and genders.
Age Group 18 to 29 Years Old
| Time Frame | Percentage |
|---|---|
| In the previous month | 44% |
| In the previous year | 12% |
| More than a year ago | 18% |
| Never watched adult content | 25% |
Age Group 30 to 49 Years Old
| Time Frame | Percentage |
|---|---|
| In the previous month | 57% |
| In the previous year | 12% |
| More than a year ago | 16% |
| Never watched adult content | 12% |
Age Group 50 to 64 Years Old
| Time Frame | Percentage |
|---|---|
| In the previous month | 44% |
| In the previous year | 18% |
| More than a year ago | 19% |
| Never watched adult content | 18% |
Above 65 Years Old
| Time Frame | Percentage |
|---|---|
| In the previous month | 26% |
| In the previous year | 16% |
| More than a year ago | 25% |
| Never watched adult content | 31% |
Source: American Survey Center
Porn Stats by Age in Hong Kong
A survey conducted in Hong Kong revealed some interesting statistics regarding exposure to pornography among respondents.
A significant 75% of the respondents reported having seen porn, with 15% of them indicating that they had encountered it before the age of 9.
| Age Group | Percentage |
|---|---|
| 15 years or younger | 75% |
| Below 9 years | 15% |
Source: Scmp.com
Porn Stats by Age in the UK
In a comprehensive study involving more than 1,000 students aged 14 to 18 in the United Kingdom, several key findings emerged regarding teenage exposure to adult content.
A significant 55% of the students had encountered pornographic material.
44% of the students reported having viewed explicit content on multiple occasions, indicating that exposure is not merely an isolated incident for a substantial portion of teenagers.
Furthermore, the data revealed that 13% of the surveyed students admitted to viewing explicit material on a daily basis, suggesting a potential pattern of habitual consumption among some adolescents.
One particularly striking discovery was that the average age at which these teenagers were first exposed to pornographic material was just 13 years old, often as a result of accidental encounters or peer pressure.
| Percentage | Age Group |
|---|---|
| 55% | Have seen porn |
| 44% | Saw porn more then once |
| 29% | that saw porn for the first time were 13 years old |
| 13% | Watched porn regularly |
| 6% | feel that porn has become an addiction |
Source: HertzLive
Porn Stats by Gender in the US
According to the provided data by credible sources, 87% of men and 28.5% of women in the age bracket of 18 to 35 years old, watch pornography at least once a week in the U.S.
| Gender | Percentage |
|---|---|
| Men | 87% |
| Women | 28.5% |
Source: Statista
In a recent study conducted in the United States, a sample size of 1372 adults of the age group of 18 to 73 years was collected utilizing the Amazon Mechanical Turk method.
According to this study, 91.5% of men and 60.2% of women reported that they have watched porn within the past month.
| Gender | Percentage |
|---|---|
| Men | 91.5% |
| Women | 60.2% |
How many web searches contain adult content?
Determining the exact proportion of adult content on the internet is a challenging task. However, according to two studies, one conducted by computational neuroscientists from Boston University and another by Google in collaboration with Columbia University, only approximately 4 percent of websites were estimated to contain pornographic content.
Upon digging into more details it was found that 13% of the web searches are of adult content and 20% of the mobile searches are related to pornography.
Source: Statista
How many people watch Porn?
In this comprehensive study conducted by Springer, data was meticulously gathered from a diverse group of heterosexual participants across four countries:
- Germany: 640 Samples
- Korea: 799 Samples
- Taiwan: 488 Sample
- United States: 888 sample
Below are the finding:
United States
| Gender | Scale Value |
|---|---|
| Women | 3.95 |
| Men | 5.72 |
| Total | 4.92 |
Taiwan
| Gender | Scale Value |
|---|---|
| Women | 4.10 |
| Men | 6.12 |
| Total | 5.36 |
Germany
| Gender | Scale Value |
|---|---|
| Women | 3.86 |
| Men | 6.12 |
| Total | 5.36 |
Korea
| Gender | Scale Value |
|---|---|
| Women | 2.77 |
| Men | 6.06 |
| Total | 5.52 |
The focus of this study revolved around the frequency of pornography use, which was categorized on a scale from 1 to 8.
| Scale | Meaning |
|---|---|
| 1 | Never |
| 2 | Less than once a year |
| 3 | A few times a year, |
| 4 | Once a month |
| 5 | A few times a month |
| 6 | 1-2 days a week |
| 7 | 3-5 days a week |
| 8 | Daily or almost daily. |
This data serves as a valuable resource for understanding and comparing the patterns of pornography consumption among these distinct cultural and geographical groups.
How much porn is available on the internet?
- Over 55,000 gigabytes of adult content is uploaded every minute.
- Among the top 100 most frequently visited websites globally, 17 are adult content platforms.
- The typical adult content website houses approximately 200 terabytes of video content.
- An estimated 164 million distinct adult videos are uploaded and made available across all adult content websites worldwide
- Approximately 13,000 adult videos are produced annually (not including amateur videos and independent productions). In the same timeframe, Hollywood produces roughly 500 movies.
How People are Perceiving Porn?
- Teens & Young Adults: 90% of teenagers are encouraging and accepting when it comes to talking about porn with their friends.
- Adults’ Perception: Among adults aged 25 and older, only 55% believe that porn is morally wrong.
- Perception Young Adults: Young adults aged 13-24 consider not recycling to be a greater concern than viewing pornography.
How often do people watch porn?
In a comprehensive U.S. study on adult viewing habits, a striking 44% of respondents reported that they never engage with pornography.
Breaking down the data further, 24% of adults indicated that they rarely view pornography, while 22% admitted to occasionally engaging with it.
A smaller fraction, 6%, stated that they frequently consume explicit material, while an even smaller 4% reported viewing it very frequently.
| Percentage | Findings |
|---|---|
| 24% | Rarely watched porn |
| 22% | watch porn occasionally |
| 6% | frequently consume explicit content |
| 4% | very frequently consume explicit content |
Source: Springer
Why Do People Watch Porn?
Among men, the primary motive is sexual excitement, with a significant 69.32% citing this reason, whereas 53% of men watch porn for curiosity.
On the other hand, women’s motivations differ significantly. While 16% of women watch porn for sexual excitement, 42% claimed to have never viewed porn on purpose.
| Reasons | Men | Women |
|---|---|---|
| For sexual excitement | 69.32% | 16.84% |
| Curiosity about different sexual practices | 53.12% | 26.17% |
| For Sexual Education | 39.72% | 19.56% |
| Encouraged by friends who were interested | 34.13% | 20.85% |
| Never looked at porn on purpose | 6.85% | 42.33% |
Source: Bedbible
Top Countries for Hosting Websites with Adult Content
Approximately 60% of adult websites are hosted in the United States, making it the dominant host for adult content sites.
The Netherlands accounts for around 26% of these websites, showing a significant presence in this category.
The UK stands at number 3, hosting approximately 7% of websites with adult content.
Germany and France account for about 1% each for such websites.
The remaining 5.2% is distributed among various other countries not specifically listed, suggesting a global presence of adult content websites.
| Country | Percentage |
|---|---|
| United states | 60% |
| Netherland | 26% |
| UK | 7% |
| Germany | 1% |
| France | 0.8% |
| Others | 5.2% |
Source: Statista
Porn Industry Stats
According to estimates, VR porn is estimated to bring in approximately $1 billion.
| Segment | Estimated Revenue |
|---|---|
| Virtual Reality Porn | $1 billion |
| Virtual Reality Video Games | $1.42 billion |
| Virtual Reality NFL Related Content | $1.23 billion |
Source: ConvenantEyes
Church and Porn Stats
- Youth Pastors and Senior Pastors Struggling with Porn:
- 1 in every 5 youth pastors has admitted to watching porn on a daily basis and are struggling to quit.
- 43% of the pastors agreed that they have struggled with quitting porn in the past.
- Frequency of Porn Consumption Among Christian Men and Women:
- 64% of Christian men & 15% of women have admitted to watching pornography once a month.
- Church Ministry Programs for Pornography Struggles:
- Only a mere 7% of pastors reported that their churches have established ministry programs to assist individuals dealing with pornography-related challenges.
Marriage and Porn Stats
- 68% of divorce cases studied involved one spouse forming a new romantic relationship online.
- 56% of the divorce cases analyzed revealed one spouse had developed a compulsive interest in pornographic sites.
- 70% of wives married to spouses with sex addiction exhibited symptoms consistent with a PTSD diagnosis
Source: Covenant
Porn is the Most Common form of Sextech Engagement
The research done by Taylor and Francis involved a sizable and demographically diverse sample of 7,512 American adults aged 18 to 65, with a relatively equal representation of both genders revealed some interesting stats.
Individuals who were younger, male, and had higher incomes, have reported more frequent engagement with all forms of sex tech.
Moreover, they observed that online pornography remains the most prevalent content category, accounting for a substantial 50% of the observed activities.
Sexting follows closely behind, representing 29% of the surveyed behaviors, highlighting the widespread engagement in explicit digital communication.
Visiting camming sites is another notable category, with 18% of individuals exploring live webcam platforms.
Additionally, the data underscores the popularity of playing sexually explicit video games, with 13% of respondents immersing themselves in this form of adult entertainment.
| Percentage | Most Common Engagements |
|---|---|
| 50% | contributes to online pornogrpahy |
| 29% | contributes to sexting |
| 18% | People visits live website platforms |
| 13% | Play sexually explicit video games |
Source: Tadfonline
Porn Traffic Ranking By Geography
Analyzing Pornhub’s traffic data by country, we can see that the top 20 countries contribute 79% of the daily traffic.
Unsurprisingly, the United States holds the top position, followed closely by the United Kingdom, Japan, France, and Italy. These five countries dominate the platform’s daily traffic.
Interestingly, adult content’s popularity also extends beyond these regions, with countries like Spain, Australia, Poland, and Ukraine showing active participation in viewing adult content.
| Rank | COUNTRY |
|---|---|
| 1 | United States |
| 2 | United Kingdom |
| 3 | Japan |
| 4 | France |
| 5 | Italy |
| 6 | Mexico |
| 7 | Canada |
| 8 | Germany |
| 9 | Philippines |
| 10 | Brazil |
| 11 | Spain |
| 12 | Australia |
| 13 | Poland |
| 14 | Ukraine |
| 15 | Netherlands |
| 16 | Argentina |
| 17 | Colombia |
| 18 | Russia |
| 19 | Sweden |
| 20 | Chile |
Average Time spent by a person when watching Porn
Among the top 20 countries, the Philippines leads the list with users spending an impressive 11 minutes & 31 seconds on the site during each visit.
Japan takes the second position with an average visit duration of 10 minutes & 3 seconds.
Notably, European countries like the Netherlands, Ukraine, the United Kingdom, Poland, and Germany all show substantial engagement, with users spending nearly 10 minutes or more per visit.
Even North American countries like Canada and the United States also demonstrate strong user engagement, with visit times averaging 9 minutes & 48 seconds and 9 minutes and 44 seconds, respectively.
| S. No. | Country | Time Spent per Visit |
|---|---|---|
| 1 | PHILIPPINES | 11 minutes and 31 seconds |
| 2 | JAPAN | 10 minutes and 3 seconds |
| 3 | FRANCE | 10 minutes and 2 seconds |
| 4 | NETHERLANDS | 9 minutes and 59 seconds |
| 5 | UKRAINE | 9 minutes and 53 seconds |
| 6 | UNITED KINGDOM | 9 minutes and 52 seconds |
| 7 | POLAND | 9 minutes and 51 seconds |
| 8 | GERMANY | 9 minutes and 49 seconds |
| 9 | CANADA | 9 minutes and 48 seconds |
| 10 | UNITED STATES | 9 minutes and 44 seconds |
| 11 | ITALY | 9 minutes and 43 seconds |
| 12 | ARGENTINA | 9 minutes and 40 seconds |
| 13 | AUSTRALIA | 9 minutes and 32 seconds |
| 14 | BRAZIL | 9 minutes and 26 seconds |
| 15 | COLOMBIA | 9 minutes and 20 seconds |
| 16 | MEXICO | 9 minutes and 16 seconds |
| 17 | SPAIN | 9 minutes and 9 seconds |
| 18 | CHILE | 9 minutes and 7 seconds |
| 19 | SWEDEN | 9 minutes and 4 seconds |
| 20 | RUSSIA | 8 minutes and 13 seconds |
States with the longest Visits in the US
On average, an American user spends approximately 9 minutes and 44 seconds per visit to a website. However, there is significant variation among states.
Wyoming tops the list with the longest average visit duration, where users spend an impressive 11 minutes and 3 seconds.
Mississippi and Alabama closely follow, with users spending 10 min 51 secs, and 10 mins 46 secs, respectively.
Arkansas and Louisiana are also noteworthy, with average visit durations of roughly 10 min 30 secs.
| Serial Number | STATE | Time Spent per Visit |
|---|---|---|
| 1 | WYOMING | 11 minutes and 3 seconds |
| 2 | MISSISSIPPI | 10 minutes and 51 seconds |
| 3 | ALABAMA | 10 minutes and 46 seconds |
| 4 | ARKANSAS | 10 minutes and 40 seconds |
| 5 | LOUISIANA | 10 minutes and 39 seconds |
| 6 | SOUTH CAROLINA | 10 minutes and 35 seconds |
| 7 | GEORGIA | 10 minutes and 35 seconds |
| 8 | TENNESSEE | 10 minutes and 34 seconds |
| 9 | MISSOURI | 10 minutes and 29 seconds |
| 10 | WEST VIRGINIA | 10 minutes and 27 seconds |
States with the shortest Visits in the US
According to Pornhub’s traffic data analysis by state, Colorado registers the shortest visits at just 8 minutes and 51 seconds, followed by California at 9 minutes and 24 seconds.
Utah and Massachusetts are also quick browsers, with visitors spending around 9 minutes and 30 seconds.
Meanwhile, New York and Connecticut both share a similar average visit time of 9 minutes and 57 seconds.
| Serial Number | STATE | Time Spent per Visit |
|---|---|---|
| 1 | COLORADO | 8 minutes and 51 seconds |
| 2 | CALIFORNIA | 9 minutes and 24 seconds |
| 3 | UTAH | 9 minutes and 34 seconds |
| 4 | MASSACHUSETTS | 9 minutes and 38 seconds |
| 5 | NEW YORK | 9 minutes and 57 seconds |
| 6 | CONNECTICUT | 9 minutes and 57 seconds |
| 7 | NEBRASKA | 9 minutes and 58 seconds |
| 8 | KANSAS | 9 minutes and 58 seconds |
Source: Pornhub
How Much Adult Content Can You Find Online?
The quantity of explicit material available on the internet is enormous and below are some astonishing stats:
Adult Content Stats for Every Second:
- Every second 28,258 individuals are viewing adult content online.
- Approximately $3,076 is being spent every second on adult content online.
- Every second 372 people are using search engines to look for “adult” material.
Adult Content Stats for Every Day:
- In the United States, 37 adult videos are produced every day.
- Around 2.5 billion emails containing explicit content are sent or received every day.
- Approximately 68 million search queries related to adult content, constituting 25% of total searches, are conducted daily.
- There are daily 116,000 queries related to child pornography.
How Online Adult Content is Impacting the US?
- Approximately 200,000 Americans are identified as having an addiction to adult content.
- Approximately 40 million Americans regularly visit adult websites.
- Adult content accounts for 35% of all internet downloads.
- 34% of internet users have encountered unwanted exposure to explicit content through advertisements, pop-ups, misleading links, or emails.
- One-third of adult content viewers are women.
Source: Webroot
